ZYN Nicotine Pouches Social

I helped lead a team of 9 designers to concept and execute social media posts for ZYN Nicotine Pouches on both Facebook and Instagram. I wrote all copy (both post and image copy) for nearly every piece of social content that came out of ZYN for just over a year and a half. I worked closely with designers to help realize concepts based on brand guidelines and history of feedback. In the 20 or so months I worked on ZYN social, we more than doubled the number of followers on our social profiles. Below is a small sampling of Instagram and Facebook posts with copy. Full accounts can be found here and here. I lead the team starting in November of 2022 and ending in April of 2024.

Note: Due to age-gated restrictions on the account (as a nicotine/tobacco product), we cannot boost posts or create ads on either Meta platforms, so all increases in followers have been completely organic.